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SEO agency Costs?

SEO agencies can cost anywhere from a few hundred to a few thousand and more.   

The cost of SEO agencies can vary greatly depending on package, the hours involved to optimise your website as well as how many search terms or keywords you want to rank on and which services you require.  Hours required depend on the industry you are in and how competitive it is as well as your current website and how well it is already optimised, the size of your site and your websites technical performance.

Generally, most providers will calculate SEO packages based on expected hours to fulfill your SEO needs.   At Found Online, we have a range of packages to chose form starting with flexible plans to suite your needs. 

Can I DIY SEO or should I hire an SEO agency?

Absolutely you can start to DIY SEO your online profile.  If you have the resource, knowledge and skill set to do so, you should. 

There are some things to consider though when deciding to DIY SEO or not DIY SEO.

To get your website to page one in search engine results pages for competitive keywords and search terms, it takes a specific skill set as well as a lot of hours to do.  You have to  craft your own optimised content, create visual content and media, understand and be able to update your website including some technical updates, engage with other website owners and mangers to get backlinks … just to name a few things.  This can take hours of your time which you may not have.  

Search engines are constantly updating their algorithms too.  Google makes minor changes to theirs multiple times a day with major changes announed and made less frequently.   Staying up to date and being able to test what works and what doesn’t as well as analyse data and mine for usable insights, is all critical to your success.

Using an SEO agency just means you can focus on what you do best letting your SEO provider get you results faster.    

Why can’t I find my website in SERPs?

Firstly, have you optimised for the keywords or search terms included in your search query that you are looking for your website for?  If the answer is yes, or you have hired an SEO agency to do this for you, then it could be a number of factors impacting your lack of visibility online. 

The first of which is time.  It is important to know that your SEO efforts take a little time to start paying off.  This is normally just a matter of weeks to a couple of months. 

The other problem could be that you simply aren’t investing enough time or resources into SEO.  Search engine optimisation takes a lot of effort and dedicated time and resource to get results, particularly in you are in a competitie environment online. 

However, if you believe you have all of these things right, it could be a matter of some common SEO mistakes being made.

Check out our post of 12 common SEO mistakes or give us a call on 02 7906 8405 to see how we can help you get found online.

What it’s like working with our SEO agency Sydney – Our approach.

Our primary goal is to get your business profile online optimised and ranked higher in SERPs for national and local search queries.  We do this by optimising for high quality keywords and search terms that deliver high volumes traffic from users and prospective customers most likely to buy.   

1. Audit

The first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program.  Following this we will provide a detailed plan which includes;

• Recommended keywords for optimising your website
• On-page optimisation plan
• Content plan for content creation and updates 
• Backlink outreach program and tracking 
• Target directory listings with updates for listings achieved.

During our audit, we will look at the following:

• Analytics and Keywords
  • What are the most popular keywords associated with your business?
  • How is your website currently performing for these terms?
  • How are your competitors performing?
  • Recommended keywords for your business moving forward?
• Competitive Analysis:  Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.

2. Strategic SEO recommendations and plans

Once the initial audit has been completed, we use the results of the audit data to provide you with our recommendations and steps that we will take to improve your search engine ranking and help you achieve your goals.  We will quickly find what works to get you the best search results including timing and frequency of updates and on your website and Google my Business page based on results we achieve early in the process of optimising your website and content.

• Keyword Selection: We will provide recommendations for keywords and search terms based on analytics data, buyer behaviour online, marketing and competitor analysis.
• Keyword Mapping: We will map which keywords and search terms each page of your website will be optimisesd for.  This reduces risk of duplicate content as well as highlights gaps in content needed. 
• Planning: We will provide an ongoing plan with recommended new pages and articles for addition to your website in order to promote your services and optimise your website for selected keywords and search terms.  The content plan will include details on how we plan to share your content online via social media platforms and third party sites.

3. SEO Implementation

We will then commence with your SEO implementation.

• Ranking Factors: Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking.  To do this we will look at your content to make sure it is relevant and utilises keywords without being duplicated on multiple pages,  keywords, and HTML markup to make sure that your source code is relevant to crawlers.
• Blog Articles: We will review existing Articles to see whether they are properly keyword optimised as well as suggest new article topics that will provide support for increased ranking.
• Backlinks: We will build a profile of backlinks to your website, remove toxic links and maintain a monthly report of all Backlinks.
• Local Directory Listings: We will build a profile of Local Directory Listings including relevant company information and links to your website.  We will also maintain a monthly report of all Local Directory Listings for your review.
• Google my Business Page: We will share new blog articles and other new website pages via regular posts to your Google my Business Page.  Posts will include backlinks to your website.  We will also optimise your Google my Business Page for keywords and search terms selected, including optimised responses to client reviews where relevant.
• Web Development: We can also assist with website development and customisation services.

4. Review, report and adjust

We will monitor website traffic, generate reports based on website traffic, and provide recommendations and strategies to improve targeted traffic to your website. 

We hold ourselves accountable for everything we do so we always share our results against goals.  More importantly, we continue to maximise results with ongoing analysis and competitor research.